Clayton Luce

Clayton Luce

Founding Editor/ Publisher

Clayton L. Luce is a writer and journalist, editor, artist, event producer and multimedia production professional living in Louisville, Kentucky.
He spent 6 years in international public relations for an international NGO and founded Emagyn Production Company and Emagyn Publishing Company which were later combined into Emagyn Media Company, specializing in video production, graphic design, corporate branding and small form publishing.
Clayton is also an activist in the fields of cult abuse and political reform and is also an active supporter of N.O.R.M.L. for marijuana reform legislation.
In 2014 he co-founded GonzoToday with many other like minded individuals as a New Journalism platform to counter the ever omnipotent news and Mainstream Media industry increasingly constrained by private interests, lack of journalistic integrity and the oppression of freedom of the press and artistic expression. He currently serves as executive publisher and a board member of and its social charitable parent organization GonzoToday Group, Inc.

The GonzoToday mission is to advance the promotion and social integrity of the arts and culture as well as to provide a grassroots based affiliate network of artists, galleries, writers, publishing houses, musicians and record companies for the purpose of creating opportunities for artistic expression and ideological freedom and community as an alternative to mainstream outlets/organizations.

In 2015 Clayton was appointed to the GonzoFest Louisville creative production as well as the GrateVille Dead music festival production team. In 2016 he was granted a Kentucky Colonelship by new Kentucky Governor and general Nazi, Matt Bevin, for no apparently good reason at all.

His plans are to flee the country as soon as possible, and never return.

22 Lessons From Stephen King On How To Be A Great Writer

Renowned author Stephen King writes stories that captivate millions of people around the world and earn him an estimated $17 million a year.

In his memoir, “On Writing,” King shares valuable insights into how to be a better writer. And he doesn’t sugarcoat it. He writes, “I can’t lie and say there are no bad writers. Sorry, but there are lots of bad writers.”

Don’t want to be one of them? Here are 22 great pieces of advice from King’s book on how to be an amazing writer:

1. Stop watching television. Instead, read as much as possible.

If you’re just starting out as a writer, your television should be the first thing to go. It’s “poisonous to creativity,” he says. Writers need to look into themselves and turn toward the life of the imagination.

To do so, they should read as much as they can. King takes a book with him everywhere he goes, and even reads during meals. “If you want to be a writer, you must do two things above all others: read a lot and write a lot,” he says. Read widely, and constantly work to refine and redefine your own work as you do so. Continue reading

Blanton’s Small Barrel Bourbon Whiskey Review

Name: Blanton’s

Bottled By: Sazerac

ABV: 46.5%

Proof: 93

blantons-bourbon-reviewAh. Now here is a whiskey that is finally deserving of its bottle. Rich and aromatic, smooth as honey and a definite crowd pleaser.

Blanton’s is a must on my bar, but I usually slap the hands of those who actually try to reach for it. This one is for me and I am highly unlikely to share it. The flavor is rich, and the rewards richer, but you can be middle-class and still afford to drink it.

The best part of this whiskey is the little horse cork, which I tend to save after I use the bottle to collect rain for the purposes of watering the cats.

If you are standing in the liquor store with one hand on this and the other hand on a mainstream brand at the same price, go with Blanton’s.

You will not be disappointed.

The Occult in Your Living Room! Christmas, Yule and the Winter Solstice

December 21, 2012
By: Clayton L. Luce

It’s only a few days before Christmas and many of us are out running around like fiends trying to get last minute Christmas shopping done, or trying not to be killed on the way to the grocery store by the Christmas shoppers who tend to drive like savages, crazed on nutmeg and driven mad by sleep deprivation and screaming children.

Most of us have already selected our trees and decorated them with lights and ornaments and crowned them with a star.

The pile of presents underneath them continue to grow and stockings are hung on the chimneys with care in hopes that St. Nicholas will soon sneak down while we sleep, prowl into our living rooms, eat our food and deposit gifts made by elves.

We will be burning our Yule logs and hanging a wreath on our doors in what we consider to be a celebration of the birth of the Son of God. We will eat feasts, sing Jingle Bells and songs about flying reindeer and magical sleighs. But why? Why all of this weirdness and strange ritual?

Let me explain. Continue reading

Tin Cup American Whiskey

Name: Tincup American Whiskey

ABV: 42%

Proof: 84

download (2)A nice, strong smooth whiskey with hints of cinnamon and spice. This particular brand sold me on the hexagram inspired bottle with branded glass and the distinctive Tin-Cup shooter over the cork. The inclusion of the whiskey shot gave me the impression that this whiskey was intended to be served straight down the hatch, so that’s how I took it.

The whiskey has a strong, sweet cinnamon quality followed by a pleasant after taste and smooth burn.

Its also great served over the rocks or as a mixer, but it definitely takes its pride in its ability to provide a nice warm jolt of electricity on a cold morning before heading out into the misty mountains in search of silver.

Drink it straight, with your coke or don’t drink it at all- but if its not at least on your bar, you’re missing out on an excellent upper range whiskey at a mid range price.

Bird Dog Bourbon Whiskey

Name: Bird Dog Bourbon Whiskey

ABV: 40%

Proof: 80


Bird Dog Bourbon Whiskey is best used in grandmas cough syrup with a little bit of lemon, honey, black-strap molasses and a nice fat habanero pepper in there to burn out your taste-buds before it goes down. By no means should you ever drink this whiskey straight or in the company of friends.

A budget whiskey for a budget price, this particular whiskey has most of its value in the bottle- physically and metaphorically. It is good for cleaning used car parts or throwing into the eyes of your enemies.

I drink it regularly, but only because I am poor, have no taste-buds left and the only thing cheaper is Isopropyl alcohol.


1792 Ridgemont Reserve

Name: 1792 Ridgemont Reserve

Bottled By: The Sazerac Company

08-0804When you drink this whiskey you will ask yourself, “How much did I pay for this?” You probably did not pay very much, but you can convince your friends and family that you did, and even when there are doubts, the bottle makes it look expensive.

An excellent mid-range quality whiskey at a budget price. Great on the rocks which is rare for a cheaper bourbon.

Don’t waste this one on your enemies. It is better saved for friends.

Buffalo Trace

bt_2014Buffalo Trace is the champion of the working mans whiskey collection. Highly affordable and with a flavor that verges on decadent.

A blind taste tester might set the price on this whiskey within the $50 range, but with an average price tag down South of around $25 its a definite winner for any whiskey drinker. You simply won’t beat it for the price.

Of all whiskeys this is among my top five and a good choice for any situation where you don’t want to look like a tasteless fool.

Fear & Loathing with Colonel Leonard – Part 3

By: Clayton L. Luce

“Only broken people have all of the solutions. That’s why no one listens to them until they’re dead.”

Just as quickly as the dense wood had begun at the edge of the drainage ditch, it suddenly ended. We had come upon a strange, nightmarish clearing in the trees. Beyond us lay a scene from a terrible John Carpenter movie. There was a narrow rickety foot bridge, composed of a single width of 4 inch timber which ran like a single railroad track deep out into the swamp. It would require high wire balancing skills to even cross it.

We must be absolutely sure of our footing. Continue reading

Bad Vibrations on the Mountain: Mustard Gas, Riots and the End of Fun

Well the decision has come in… The Bastards have won again.

Around the country the Twitter feeds have exploded and the citizens have run amok through the streets of Ferguson demanding Freedom, Justice and an immediate de-escalation of Tyranny, but to no avail.

The St. Louis police, the National Guard and armed mercenaries have all hit the streets in full riot gear with assault-rifles and tear grenades laced with deadly VX gas- which they hurled at CNN correspondent Chris Cuomo who shouted “This is going to get really bad without gas-masks!” before going completely to tears on national television and fleeing the scene like a wounded giraffe “There are a lot of bean-bags being shot!” he screamed as he fled out into the darkness. Continue reading

The 2014 Elections are Over

Drugs, Sex and Forced Sodomy

By Clayton L. Luce

The Elections are over now, and the vote-pimps have receded back into dark-wet corners and underground bunkers and big pink Cadillac’s, with signs like “VOTE OR DIE” or “I’LL BREAK A LEG FOR THE GOP” crudely taped onto tinted windows. They are silent for now, licking their wounds and sleeping off victory hangovers.

The winners won big this year and the losers lost bigger. Continue reading