Clayton Luce

Clayton Luce

Founding Editor/ Publisher

Clayton L. Luce is a writer and journalist, editor, artist, event producer and multimedia production professional living in Louisville, Kentucky.
He spent 6 years in international public relations for an international NGO and founded Emagyn Production Company and Emagyn Publishing Company which were later combined into Emagyn Media Company, specializing in video production, graphic design, corporate branding and small form publishing.
Clayton is also an activist in the fields of cult abuse and political reform and is also an active supporter of N.O.R.M.L. for marijuana reform legislation.
In 2014 he co-founded GonzoToday with many other like minded individuals as a New Journalism platform to counter the ever omnipotent news and Mainstream Media industry increasingly constrained by private interests, lack of journalistic integrity and the oppression of freedom of the press and artistic expression. He currently serves as executive publisher and a board member of and its social charitable parent organization GonzoToday Group, Inc.

The GonzoToday mission is to advance the promotion and social integrity of the arts and culture as well as to provide a grassroots based affiliate network of artists, galleries, writers, publishing houses, musicians and record companies for the purpose of creating opportunities for artistic expression and ideological freedom and community as an alternative to mainstream outlets/organizations.

In 2015 Clayton was appointed to the GonzoFest Louisville creative production as well as the GrateVille Dead music festival production team. In 2016 he was granted a Kentucky Colonelship by new Kentucky Governor and general Nazi, Matt Bevin, for no apparently good reason at all.

His plans are to flee the country as soon as possible, and never return.

Bulleit Bourbon Frontier Whiskey

Name: Bulleit Bourbon Frontier Whiskey
Bottled By: Diageo
ABV: 45%  
Proof: 90

bulleit-bourbonWhew!!! If you haven’t already its time to bite the Bulleit and buy a bottle of this fantastic budget bourbon.

If your standards are competitors like Buffalo Trace or Maker’s Mark this one will feel right at home on your bar.

Its a bolder whiskey to my taste, but then my taste faded when I burned out all of my taste-buds drinking moonshine with the local outlaws and it has never been the same since. A little bitter and you can definitely taste the wood but neither of those are bad things and its an all around crowd pleaser in my experience.

It is very reasonably priced for the quality, but falls second in line to its big brother Bulleit 10 which certainly takes the quality up a notch. Nevertheless, this is another whiskey you can’t go wrong with on a budget.

22 Lessons From Stephen King On How To Be A Great Writer

Renowned author Stephen King writes stories that captivate millions of people around the world and earn him an estimated $17 million a year.

In his memoir, “On Writing,” King shares valuable insights into how to be a better writer. And he doesn’t sugarcoat it. He writes, “I can’t lie and say there are no bad writers. Sorry, but there are lots of bad writers.”

Don’t want to be one of them? Here are 22 great pieces of advice from King’s book on how to be an amazing writer:

1. Stop watching television. Instead, read as much as possible.

If you’re just starting out as a writer, your television should be the first thing to go. It’s “poisonous to creativity,” he says. Writers need to look into themselves and turn toward the life of the imagination.

To do so, they should read as much as they can. King takes a book with him everywhere he goes, and even reads during meals. “If you want to be a writer, you must do two things above all others: read a lot and write a lot,” he says. Read widely, and constantly work to refine and redefine your own work as you do so. Continue reading

Blanton’s Small Barrel Bourbon Whiskey Review

Name: Blanton’s

Bottled By: Sazerac

ABV: 46.5%

Proof: 93

blantons-bourbon-reviewAh. Now here is a whiskey that is finally deserving of its bottle. Rich and aromatic, smooth as honey and a definite crowd pleaser.

Blanton’s is a must on my bar, but I usually slap the hands of those who actually try to reach for it. This one is for me and I am highly unlikely to share it. The flavor is rich, and the rewards richer, but you can be middle-class and still afford to drink it.

The best part of this whiskey is the little horse cork, which I tend to save after I use the bottle to collect rain for the purposes of watering the cats.

If you are standing in the liquor store with one hand on this and the other hand on a mainstream brand at the same price, go with Blanton’s.

You will not be disappointed.

The Occult in Your Living Room! Christmas, Yule and the Winter Solstice

December 21, 2012
By: Clayton L. Luce

It’s only a few days before Christmas and many of us are out running around like fiends trying to get last minute Christmas shopping done, or trying not to be killed on the way to the grocery store by the Christmas shoppers who tend to drive like savages, crazed on nutmeg and driven mad by sleep deprivation and screaming children.

Most of us have already selected our trees and decorated them with lights and ornaments and crowned them with a star.

The pile of presents underneath them continue to grow and stockings are hung on the chimneys with care in hopes that St. Nicholas will soon sneak down while we sleep, prowl into our living rooms, eat our food and deposit gifts made by elves.

We will be burning our Yule logs and hanging a wreath on our doors in what we consider to be a celebration of the birth of the Son of God. We will eat feasts, sing Jingle Bells and songs about flying reindeer and magical sleighs. But why? Why all of this weirdness and strange ritual?

Let me explain. Continue reading

Tin Cup American Whiskey

Name: Tincup American Whiskey

ABV: 42%

Proof: 84

download (2)A nice, strong smooth whiskey with hints of cinnamon and spice. This particular brand sold me on the hexagram inspired bottle with branded glass and the distinctive Tin-Cup shooter over the cork. The inclusion of the whiskey shot gave me the impression that this whiskey was intended to be served straight down the hatch, so that’s how I took it.

The whiskey has a strong, sweet cinnamon quality followed by a pleasant after taste and smooth burn.

Its also great served over the rocks or as a mixer, but it definitely takes its pride in its ability to provide a nice warm jolt of electricity on a cold morning before heading out into the misty mountains in search of silver.

Drink it straight, with your coke or don’t drink it at all- but if its not at least on your bar, you’re missing out on an excellent upper range whiskey at a mid range price.

Bird Dog Bourbon Whiskey

Name: Bird Dog Bourbon Whiskey

ABV: 40%

Proof: 80


Bird Dog Bourbon Whiskey is best used in grandmas cough syrup with a little bit of lemon, honey, black-strap molasses and a nice fat habanero pepper in there to burn out your taste-buds before it goes down. By no means should you ever drink this whiskey straight or in the company of friends.

A budget whiskey for a budget price, this particular whiskey has most of its value in the bottle- physically and metaphorically. It is good for cleaning used car parts or throwing into the eyes of your enemies.

I drink it regularly, but only because I am poor, have no taste-buds left and the only thing cheaper is Isopropyl alcohol.


1792 Ridgemont Reserve

Name: 1792 Ridgemont Reserve

Bottled By: The Sazerac Company

08-0804When you drink this whiskey you will ask yourself, “How much did I pay for this?” You probably did not pay very much, but you can convince your friends and family that you did, and even when there are doubts, the bottle makes it look expensive.

An excellent mid-range quality whiskey at a budget price. Great on the rocks which is rare for a cheaper bourbon.

Don’t waste this one on your enemies. It is better saved for friends.

Buffalo Trace

bt_2014Buffalo Trace is the champion of the working mans whiskey collection. Highly affordable and with a flavor that verges on decadent.

A blind taste tester might set the price on this whiskey within the $50 range, but with an average price tag down South of around $25 its a definite winner for any whiskey drinker. You simply won’t beat it for the price.

Of all whiskeys this is among my top five and a good choice for any situation where you don’t want to look like a tasteless fool.

Fear & Loathing with Colonel Leonard – Part 3

By: Clayton L. Luce

“Only broken people have all of the solutions. That’s why no one listens to them until they’re dead.”

Just as quickly as the dense wood had begun at the edge of the drainage ditch, it suddenly ended. We had come upon a strange, nightmarish clearing in the trees. Beyond us lay a scene from a terrible John Carpenter movie. There was a narrow rickety foot bridge, composed of a single width of 4 inch timber which ran like a single railroad track deep out into the swamp. It would require high wire balancing skills to even cross it.

We must be absolutely sure of our footing. Continue reading