GonzoToday-Logo-Behind-Circle“Gonzo Today is an open, source multimedia, educational, grassroots PR and Marketing platform, which places value on the individual and not the dollar. 
GonzoToday, as it exists today, is an online collective of volunteer amateurs and professionals across the full spectrum of arts and creativity within the fields of writing, graphic design, illustration, art, audio, video, etc. etc. The list goes on. Our mission is to provide an alternative model to corporate mainstream media, which operates under one fundamental difference: the currency we use to measure our bottom lines.


GonzoToday does not use money as its bottom line measure of success. Its projects, resources and efforts are achieved through a concept of communal bartering and shared exposure. We put in the pain communally, we reap the gain communally. We provide opportunities and resources for people to produce content that might not be allowed in traditional media, with a freedom of speech and expression unparalleled anywhere in the media industry. We provide shared affiliate networking; syndication within the growing community of GonzoToday sites, personalities and contributors; exposure to a working newsroom; and the ability to get involved in projects and collaborations that are usually closed to most creative talents.”  

– Clayton Luce, Founder & Publisher

 il_fullxfull.194652368Gonzo journalism is a style of journalism that is written without claims of objectivity, often including the reporter as part of the story via a first-person narrative. The word “gonzo” is believed to be first used in 1970 to describe an article by Hunter S. Thompson, who later popularized the style. It is an energetic first-person participatory writing style in which the author is a protagonist, and it draws its power from a combination of both social critique and self-satire. It has since been applied to other subjective artistic endeavors.

Gonzo journalism involves an approach to accuracy through the reporting of personal experiences and emotions, as compared to traditional journalism, which favors a detached style and relies on facts or quotations that can be verified by third parties. Gonzo journalism disregards the strictly edited product favored by newspaper media and strives for a more personal approach; the personality of a piece is equally as important as the event the piece is on. Use of sarcasm, humor, exaggeration, and profanity is common.

February 15, 1973 Rolling Stone Magazine
February 15, 1973 Rolling Stone Magazine

Among the forefathers of the new journalism movement, Thompson said in the February 15, 1973 issue of Rolling Stone, “If I’d written the truth I knew for the past ten years, about 600 people—including me—would be rotting in prison cells from Rio to Seattle today. Absolute truth is a very rare and dangerous commodity in the context of professional journalism.”

Origin of the term

The term “gonzo” was first used in connection with Hunter S. Thompson by The Boston Globe magazine editor Bill Cardoso in 1970. He described Thompson’s “The Kentucky Derby Is Decadent and Depraved“, which was written for the June 1970 Scanlan’s Monthly, as “pure Gonzo journalism.” Cardoso claimed that “gonzo” was South Boston Irish slang describing the last man standing after an all-night drinking marathon. He also claimed that it was a corruption of the French Canadian word “gonzeaux”, which means “shining path“, although this is disputed.

Bill Cardoso coined the term "Gonzo"
Bill Cardoso coined the term “Gonzo”


Thompson himself first used the term referring to his own work on page twelve of the counterculture classic Fear and Loathing in Las Vegas: “But what was the story? Nobody had bothered to say. So we would have to drum it up on our own. Free Enterprise. The American Dream. Horatio Alger gone mad on drugs in Las Vegas. Do it now: pure Gonzo journalism.”

Another speculation is that the word may have been inspired by the 1960 hit songGonzo by New Orleans rhythm and blues pianist James Booker. This possibility is supported by a 2007 oral biography of Thompson, which states that the term is taken from a song by Booker  but does not explain why Thompson or Cardoso would have chosen the term to describe Thompson’s journalism. The 2013 documentary Bayou Maharaja: The Tragic Genius of James Booker quotes Thompson’s literary executor as saying the song was the origin of the term. According to a Greg Johnson biographical note on Booker, the song title “Gonzo” comes from a character in a movie called The Pusher, which in turn may have been inspired by a 1956 Evan Hunter novel of the same title.

Hunter S. Thompson

Hunter S Thompson, 1988

Thompson based his style on William Faulkner‘s notion that “fiction is often the best fact.” While the things that Thompson wrote about are basically true, he used previously mentioned satirical devices to drive his points home. He often wrote about recreational drugs and alcohol use which added additional subjective flair to his reporting. The term “gonzo” has also come into (sometimespejorative) use to describe journalism that is in the vein of Thompson’s style, characterized by a drug-fueled stream of consciousness writing technique.

Raoul Duke as portrayed by Johnny Depp in the 1996 film rendition of “Fear & Loathing in Las Vegas.”

Fear and Loathing in Las Vegas followed the Mint 400 piece in 1971 and included a main character by the name of Raoul Duke, accompanied by his attorney, Dr. Gonzo. Although this book is considered a prime example of gonzo journalism, Thompson regarded it as a failed experiment. He had intended it to be an unedited record of everything he did as it happened, but he edited the book five times before publication.

Thompson would instigate events himself, often in a prankish or belligerent manner, and then document both his actions and those of others. Notoriously neglectful of deadlines, Thompson often annoyed his editors because he faxed articles late–” “too late to be edited, yet still in time for the printer”. Thompson wanted his work to be read as he wrote it, in its “true Gonzo” form. Historian Douglas Brinkley said gonzo journalism requires virtually no rewriting and frequently uses transcribed interviews and verbatim telephone conversations.

“I don’t get any satisfaction out of the old traditional journalist’s view: ‘I just covered the story. I just gave it a balanced view,'” Thompson said in an interview for the online edition of The Atlantic. “Objective journalism is one of the main reasons American politics has been allowed to be so corrupt for so long. You can’t be objective about Nixon.”

Lasting influence

New Journalism "founder" Tom Wolfe.
New Journalism “founder” Tom Wolfe.

Thompson felt that objectivity in journalism was a myth. Gonzo journalism has now become a bona-fide style of writing that concerns itself with “telling it like it is”, similar to theNew Journalism of the 1960s, led primarily by Tom Wolfe and also championed by Lester Bangs, George Plimpton, Terry Southern, and John Birmingham—in fact, gonzo journalism is considered a sub-genre of new journalism.

Though, when asked if there is a difference, by Playboy in “Ancient Gonzo Wisdom”, Thompson said “Yeah, I think so. Unlike Tom Wolfe or Gay Talese, for instance, I almost never try to reconstruct a story. They’re both much better reporters than I am, but then I don’t really think of myself as a reporter.”

In a May 1, 2010 article, Michigan Online News writer Jennifer Marinelli argues the long-lasting, sweeping effects of Thompson’s work—not only on journalism, but on the collective conscience as well.

“Hunter S. Thompson didn’t just create a new form of journalism. He created a new way of thinking that is still important in today’s society. A style that is so influential that it has seeped through to the hearts and minds of the succeeding generations. Within the last two decades there have been an onslaught of novels, documentaries, works of art, and websites devoted to Thompson. It is doubtful that many members of the Digital Age partake in the hard gonzo lifestyle of drugs and alcohol that Thompson symbolizes. However, it is hard to ignore the similarities between Thompson’s gonzo journalism and today’s growing popularity of citizen journalism through new media like blogs and Twitter.”


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